Red Apple Tree

An Apple a Day


Detail from 1965 British dust-wrapper design

5 in stock

Product Description

Red Apple Tree

Detail from 1965 British dust-wrapper design

The Mid-Century Modern or ‘Less is More’ in book-cover design.

Modernism; pared-down and functional. The Mid-Century Modern style can be applied to architecture, furniture design as well as graphic art and is characterised by a clean simplicity of form. The term, coined in the fifties, roughly covers the period from 1933 to the 1950s but can even perhaps be extended to the 1970s. As with other artistic genres, wonderful examples of the Mid-Century Modern can be found on the covers of books. Central and East European graphic design of the time, is particularly strong in its minimal use of line and, often, the application of bold contrasting colours.

Additional Information

Dimensions 12.5 x 17.5 cm

Printed on 300gsm quality matt card. FSC, recyclable and biodegradable. Blank inside. Supplied with white envelope and in protective cellophane.


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